What You Need To Know About Social Media Archiving
These days virtually all organizations, corporations and even governments are adopting internet-based technologies. Consequentially, many essential human activities, including the general act of communication are radically experiencing the impact of these technologies. Though there are several varying internet channels, the scope of any organization employing both internal and external audiences to communicate must go beyond websites to include social media, video outlets, and blogs.
Along with the rapidly evolving geo-located services, such as Yelp, Foursquare, and Groupon, social media is taking over communication through several other channels, including Twitter, LinkedIn, and Facebook. There was a time when owning a website was a necessity, but this time, there is more to it as having just a “website only” online presence has become outmoded.
While there are several organizations making continuous efforts to preserve email and other forms of electronically stored information (ESI), many have no meaningful process in place for social media archiving. Ultimately, these organizations stand a risk of violating certain compliance, regulatory, and legal requires due to their inability to effectively obtain and maintain social media activities.
With the emergence of several types of social media, more organizations are increasingly getting involved with the trend, and there is no better time to act than now. Despite being very daunting today, there is no assurance that things will get any easier. To this end, organizations should be able to use their substantial knowledge about social media archiving to preserve electronic records. Here are some essential factors to consider.
Social media doesn’t exist in a vacuum
There is more to creating posts on social media. A PDF from another site’s white paper may be hyperlinked to an organization’s website while an employee may link to posts on Facebook to a YouTube video. Obviously, the original website record or Facebook post must be included in an archival solution, however, it needs to be able to follow and capture the white paper from the third-party source or the YouTube link.
Whether there are PowerPoint presentations, Excel spreadsheets, Word documents or PDF files and organization should be able to archive embedded native files. Failure to do this can be compared to archiving emails with saving attachments.
There is need to customize social media archiving solutions
There are several guidelines and suggestions on archiving social media but it’s important to understand that one size does not just fit for all. It is difficult for an organization to adopt the social media archiving policy of another organization and duplicate it as it is. Flickr, Twitter, Facebook and all the various types of social media available have different API structures.
In other to effectively achieve an open standard for authorization that simplifies API, social media archiving solutions must involve an open authorization (OAuth) approach. Without having to share the full content of their data or their access permissions, third-party sites can use oAuth to access stored information from another service provider. This can go a long way in helping organizations protect and preserve confidential data, such as employee accounts.